The McGregor Omnibus Surveys are carried out each month, using shared cost questionnaires on which a number of different topics are surveyed at one time.
It is one of the more inexpensive methods of conducting market research when a budget solution to a market research problem is required.
In an omnibus survey clients commission the firm to ask a smaller number of questions than in a stand-alone survey.
Individual client questions are not disclosed to other clients. A range of state and national based Omnibus Surveys are offered to cover a variety of clients' needs.
For all Omnibus Surveys, the selection of people is based on a random probability design which ensures that every adult in the study area has an equal chance of being selected for interview.
Omnibus Surveys can be used to:
- Determine Community attitudes to various issues
- Track awareness and recall of public relations or advertising campaigns and messages
- Track of brand awareness
- Test broad public reactions to product ideas and concepts
Results are delivered report format and cross tabulations with client data analysed by standard demographics viz:
- Household Income
- Life cycle stage
- Occupational status