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Core Research and Consultancy Team

McGregor Tan Research core research team consists of the following.

Tom Hannon-Tan - Managing Director, Tom possesses a highly sought after mix of specialised strategic marketing and research experience in the tourism sector complimented by commercial expertise in market research, sales and business development. It is this synergy that gives Tom the ability to understand the needs of the public and private sectors, the political challenges faced by Government agencies and commissions, as well as appreciate the commercial reality of business. Tom has brought a fresh approach to market research to McGregor Tan based on communication, graphical representation and commercial insight. When combined with perhaps the most consistent, stable and experienced market research teams in Australia, positions McGregor Tan to be a research supplier that will meet the demands of a modern client.

Professional Experience
  • Tourism NT, Director Research 2013-2016
  • Tourism NT, Senior Analyst 2007-2013
  • Accor, APVC, Sales and Marketing Consultant 2006-2007
  • McGregor Tan Research, Research and Development Manager 2002-2006
Board Experience
  • National Tourism Research Committee, 2007-2016
  • Darwin Entertainment Centre, Board of Directors, 2012-2014

Jaclyn Thorne - Director, Jaclyn has over a decade of experience working in the tourism and economic development sectors in South Australia and the Northern Territory. She has worked in the private and public sector in destination development roles and marketing alike. Her greatest skills are in client liaison, stakeholder relationships and economic development activities, having a proven track record of initiating projects resulting in increased visitation and yield to a destination.

Professional Experience
  • McGregor Tan Research, Director, present
  • Head Honcho Enterprises, Director, 2014- present
  • Tourism Central Australia, General Manager, 2013-2016
  • Chateau Tanunda, Estate Experience Manager, 2011-2013
  • SATC, Barossa Tourism Manager, 2009-2011
  • Light Regional Council, Tourism Manager, 2005-2009
Board Experience
  • Cutting Red Tape Tourism Advisory Board, NT, Deputy Chair, 2015-2016
  • Uluru Kata-Tjuta Tourism Consultative Committee, Tourism Representative, 2013-2016
  • Red Centre National Landscapes, Chair, 2013-2016
  • Red Hot Arts (Alice Springs Desert Festival), Committee Member 2014-2016
  • Alice Springs Masters Games, Advisory Board, 2015-2016
  • Alice Springs Regional Economic Development Committee, Department of the Chief Minister, Committee Member, 2013-2015
  • Barossa Vintage Festival, Committee Member, 2008-2013
  • Clare Valley Tourism Alliance, Committee Member, 2005-2008
  • Wool, Wine and Wheat Country Education Foundation, 2007-2009

David O'Dea - General Manager, David has a background in marketing and strategic planning as well as operational management within the Government and non Government business sectors in Australia and South East Asia. David's knowledge and experience includes industrial marketing, product and organisational branding, website development and computer software engineering. He has a Bachelor of Computer Science and a Bachelor of Commerce (Accounting) from the University of Adelaide and he is a recipient of the Rational Prize for Software Engineering from the University of Adelaide. David has been with the firm for over 10 years.

Zing Hai Tan - Principle Consultant with over 25 years of senior market research experience including education, transport, local government, banking, FMCGs and business services. Zing Hai's skills are in assisting clients to use market research to its full management capacity tactically and strategically. Zing Hai was educated at Prince Alfred College (Tennyson Medallist) and Adelaide University (Masters in Urban and Regional Planning). He is an inaugural graduate of the QPMR (Qualified Practising Market Researcher) program. Zing Hai is a managing partner of Internet Monkey which works closely with McGregor Tan Research in web based research analytics and website development.

Susan Mattner - Manager Client Services and Operations, liaises with clients in the all aspects of data management. She has profound knowledge of market research methods and solutions to client needs, having been with McGregor Tan Research since the 1980s. Susan has developed many of the procedures that form the basis of the firm’s management quality systems. She also manages the company’s extensive online panels.

Alex Bishop – Web and Digital Media Consultant is the firm’s specialist in all matters pertaining to the internet, digital media, search engine marketing research, website development and evaluation. He heads up the firm’s strategic partner website development and SEO company Internet Monkey. Alex has a Bachelor of Media from the University of Adelaide, with 5 years of experience in website development and content management.

Vincent Burke - Senior Consultant is a specialist in qualitative and diagnostic research and a highly qualified and experienced executive interviewer. He has a degree in education from the University of London. Prior to joining the consultancy in 1993, Vincent worked in arts, education and tourism. He was previously Marketing Manager of the Adelaide Festival Centre.

Scott Zarcinas - Qualitative Researcher started out as a medical doctor working in Australia and UK in aged care, occupational health and safety and paediatrics after graduating from the University of Adelaide in the early 1990s. However his interests turned to researching human behaviour and motivation, and running professional development seminars to businesses and corporations. As a freelance writer he has been published in the British Medical Journal, The Lancet, and the American Journal of Psychiatry. He brings to market and social research a profound and fresh understanding of human behaviour in consumer and business environments.

Chris Inglis - Data Coordinator, works closely with Susan and is responsible for data processing, and data collection management, production of statistical tables, graphing, and preparation of base data reports for analysis. Chris has been with the firm since 2002.

Stephanie Dale – Data Operations Support. Stephanie is an integral member of the data management team, providing research support and quality control at all stages from data collection, data processing to documentation of outputs.

Sheila Hume – Research Analyst - has a BA in communication and media studies. Sheila first started working with McGregor Tan Research more than 10 years ago, and provides analytical support and reporting on specific projects.

Catherine Culvenor – Statistician, has a degree in statistics from Australian National University

Barbara Mead who has some 20 years of field experience is the main coordinator involved in scheduling face-to-face, telephone and audit fieldwork, and has access to team leaders and a team of up to 30 specialist computer assisted telephone interviewing (CATI) staff a national team of over 100 casual field staff.

Toni Horberry, Terri Diglio and Anna Zoina are the dedicated recruiting team who recruit the participants for focus group discussions, screening them to ensure they meet the specifications for the task at hand.

Sue Hannon - Executive Director provides high level direction and management of all strategic company activities, and has overseen the company's consistent growth over the last 10 years. Sue has an Arts degree from the University of Adelaide, and has a strong interest in social research including studies of the education sector and the needs of culturally and linguistically diverse groups.

           Member of the Association of Market & Social Research Organisations